Duraflor, an established commercial flooring specialist needed an identity and marketing materials created for a new division specialising in commercial wall finishes. 

After initially conceptualising the brand name, naming convention and designing the logo, I created a full suite of sales and marketing materials. This included fully customisable sales packs, printed brochure templates, the design and build of the initial launch site, as well as comprehensive UI/UX (user interface/user experience) guides for the planned development of an exhaustive client-managed online product catalogue.

The minimalist style has a Nordic flavour giving the brand some flair, while creating a stage that allows the gorgeous textures and colours of their finishes to take centre stage.