Premier Group specialise in advanced engineering and fabrication. Based in the British Midlands their clients include BMW, JLR and Rollls Royce.

They wanted a way to effortlessly present their credentials to new clients that a) avoided death by PowerPoint, and b) communicated their impressive capabilities, accreditations and achievements in 5 minutes or less.

I wrote an animation-based script leveraging text and visual to communicate information that would typically take 15-20 minutes to present traditionally, in just under 3 minutes. The animation style is clean and conceptual with a technical edge matched by the engaging digital soundtrack.

The finished piece simultaneously communicates the Group’s capabilities and creates a positive brand image in an effortless manner that is easy for the audience to absorb, and doesn’t leave anyone fidgeting in their seat. Then onto business!