After establishing themselves within the firearms market via traditional B2B network based marketing, Pro Ferrum sought to create a more visible public profile. Their aim was to enable direct-to-consumer sales, while facilitating and growing their existing reseller market.

The Shopify powered site I created for them combines a slick yet simple user interface with high quality imagery rendered in a consistent brand style, and clear messaging to effectively communicate their product’s key benefits, and direct users towards a purchase.

I also leveraged Shopify’s POS (point of sale) capabilities, allowing Pro Ferrum staff to consolidate and manage all purchases on one platform regardless of where they originated thus simplifying their internal processes.