As a global holiday timeshare company, member induction is fundamental to the success of RCI’s business. Members need to be welcomed and informed of the group’s rules and procedures to get the most out of their membership.
The RCI Welcome pack is a key component of this process and includes their membership card, vouchers, and a comprehensive brochure containing all their membership information.
All items were designed as per RCI’s branding guidelines, and made extensive use of the colourful, exotic imagery of the available destinations creating a positive first impression, and developing brand loyalty, which is a really important in this highly competitive sector.
