Having redesigned their brand and developed their Group site, Sportarm approached me to create a premium online retail experience for the “lifestyle” area of their business.

After initial consultation on their needs, and research of the available solutions I opted to develop their retail site on the Shopify platform. This was the best option I felt given the user friendly shop management system – even for the technically inexperienced, and the built in POS potential, which has proved beneficial in Sportarm’s traditional bricks and mortar retail environment.

The established premium Sportarm visual brand was faithfully implemented, and the end result is a very easy to use shopfront with huge visual appeal, a well established track record of trustworthiness and the consumer confidence that goes with that.