DURAFLOR wanted to expand their flooring business by creating a division offering unique wall coverings. Everything from brand name to marketing materials was needed to launch the new offering to market.

After familiarising myself with the product, I proposed the name DURAWÅL and created an identity based on a clean, utilitarian feel featuring ‘Scandinavian’ glyphs in the brand and product names, which allowed the beauty of the product materials to take centre stage.

The site is designed to be simple and functional providing users with an immediate feel for the product ranges and their design potential, and the sales support brochures’ provide flexibility doubling as a sample board for prospective clients.

ProjectBrand identity development, website & sales brochuresServicesBrand identity, Digital design, Wordpress, Print

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